Today, customers, employees, and stakeholders expect companies and organizations not only to become constantly more efficient but also better in ethical and environmental terms. Projects that are authentic and pursue a clear ethical mission can thus gain a competitive advantage and a sound basis for future engagements. Companies like Coca-Cola or Nike regularly engage in political and social causes for that very reason.
The influence of trust in companies is often underestimated, especially concerning the people working for it. But it is essential for its stakeholders. If it is lost, this can have a lasting negative impact on its success and competitiveness. That is why we advise our customers not only to focus on getting more competetive, but to get kinder as well.