Don’t be the rock. Be the waves

To stick to one’s beliefs and values is at the heart of any claim for public responsibility. People trust in leaders who know where to go and why. But many of these use their capacity to withstand and endure more than to adapt and refresh. That is why empires fall and authorities fade.

We know a way to make the grown and flourished stay without being put in a shielded hothouse. The seasoned leader should opt for the initiative by changing the conversation. Once the potential is used to win hearts and minds with sincerity and passion, old no longer means obsolete.

COMMUNICATION  In Action

In a country with a strong ethnical tradition, a religious minority gets under political pressure due to hostile social media campaigning. By winning and funding a group of filmmakers it is possible to launch video content that becomes a change-maker in public opinion. Within two years the situation changes for the better.